Posts Tagged: social_life_of_brands

To Hell with Flash!

Flash is the antithesis of all achievements of the web: transparency, dialogue, participation. A dinosaur of the internet-as-medium metaphor. And therefore, a dead man walking. The last proof I needed came with the new Deutsche Telekom sustainability campaign website (I

To Hell with Flash!

Flash is the antithesis of all achievements of the web: transparency, dialogue, participation. A dinosaur of the internet-as-medium metaphor. And therefore, a dead man walking. The last proof I needed came with the new Deutsche Telekom sustainability campaign website (I

Mind your own dirt, please, Deutsche Telekom!

Deutsche Telekom has just launched an environmental image campaign (watch TV spot here) that’s debatable in several aspects. Only the smallest slip is the campaign website at http://www.millionen-fangen-an.de. While the site puts Flash to a really beautiful use, a non-Flash

Mind your own dirt, please, Deutsche Telekom!

Deutsche Telekom has just launched an environmental image campaign (watch TV spot here) that’s debatable in several aspects. Only the smallest slip is the campaign website at http://www.millionen-fangen-an.de. While the site puts Flash to a really beautiful use, a non-Flash

David Weinberger: “Hire Execs who love your Product”

Weinberger, in extension of a post from Dave Weiner, argues that managers with a passion for the product will be better and more credible leaders than managers with a passion for process. In reality, the process obsessive type of managers

David Weinberger: “Hire Execs who love your Product”

Weinberger, in extension of a post from Dave Weiner, argues that managers with a passion for the product will be better and more credible leaders than managers with a passion for process. In reality, the process obsessive type of managers

The social life of brands #3: Cohabitation

The social life of brands #3: Cohabitation. Telco e-Plus in this central Hamburg shop sub-leases some of its space and attention to Daihatsu. The shop was too big for them anyway. But I doubt whether sharing desperation between two brands

The social life of brands #3: Cohabitation

The social life of brands #3: Cohabitation. Telco e-Plus in this central Hamburg shop sub-leases some of its space and attention to Daihatsu. The shop was too big for them anyway. But I doubt whether sharing desperation between two brands

Ballmer going berserk

Microsoft’s next Big challenge: being liked.

Microsoft has become the big brand it is by putting their trademark on the larger part of most office workers daily time spend. This gives them by far the largest share in the attention market, let’s call it mindspace. But

Ballmer going berserk

Microsoft’s next Big challenge: being liked.

Microsoft has become the big brand it is by putting their trademark on the larger part of most office workers daily time spend. This gives them by far the largest share in the attention market, let’s call it mindspace. But

$ 500,000,000 headquarters Gates Foundation

Bill Gates: “Creative Capitalism” will solve all Problems

] Bill Gates touts Creative Capitalism as the solution to our social and environmental challenges. Benevolent entrepreneurs can achieve much more than governments, when applying their economic inventiveness to the problems  our societies are facing.

$ 500,000,000 headquarters Gates Foundation

Bill Gates: “Creative Capitalism” will solve all Problems

] Bill Gates touts Creative Capitalism as the solution to our social and environmental challenges. Benevolent entrepreneurs can achieve much more than governments, when applying their economic inventiveness to the problems  our societies are facing.

Cheap and cheerless: Tobacco in its agony

Cheap and cheerless: Tobacco in its agony. An industry that has given up on its future is trying to milk the present, burning brand capital like thousand dollar bills.

Cheap and cheerless: Tobacco in its agony

Cheap and cheerless: Tobacco in its agony. An industry that has given up on its future is trying to milk the present, burning brand capital like thousand dollar bills.