Posts Tagged: social brand

How Brands and Marketing Have to Adapt to this New Worldwide Real Time “Word of Mouth”

There was an interesting discussion at LeWeb09 conference about brands on the social web. On the panel hosted by Chris Brogan were Richard Binghammer from Dell, Steve Rubel from Edelman Digital, Seth Sternberg from Meebo, Matthias Lüfkens from the World

How Brands and Marketing Have to Adapt to this New Worldwide Real Time “Word of Mouth”

There was an interesting discussion at LeWeb09 conference about brands on the social web. On the panel hosted by Chris Brogan were Richard Binghammer from Dell, Steve Rubel from Edelman Digital, Seth Sternberg from Meebo, Matthias Lüfkens from the World

www.hampsteadtea.com

Brands that Get It: Hampstead Tea

http://www.hampsteadtea.com/ I’m a coffee drinker. But when I spotted these beautiful elegant packs in my bio store, I had to have it. But these guys don’t just get it when it comes to design. They’re also quite good at social networking.

www.hampsteadtea.com

Brands that Get It: Hampstead Tea

http://www.hampsteadtea.com/ I’m a coffee drinker. But when I spotted these beautiful elegant packs in my bio store, I had to have it. But these guys don’t just get it when it comes to design. They’re also quite good at social networking.

News Again from Deutsche Telekom’s Service Hell

I got a lot of don’t-be-so-negative responses on my criticism (and more here) of the Deutsche Telekom’s sustainability campaign (watch the spot here). Not here in my blog but on the phone and in e-mails, most of it from former

News Again from Deutsche Telekom’s Service Hell

I got a lot of don’t-be-so-negative responses on my criticism (and more here) of the Deutsche Telekom’s sustainability campaign (watch the spot here). Not here in my blog but on the phone and in e-mails, most of it from former

David Weinberger: “Hire Execs who love your Product”

Weinberger, in extension of a post from Dave Weiner, argues that managers with a passion for the product will be better and more credible leaders than managers with a passion for process. In reality, the process obsessive type of managers

David Weinberger: “Hire Execs who love your Product”

Weinberger, in extension of a post from Dave Weiner, argues that managers with a passion for the product will be better and more credible leaders than managers with a passion for process. In reality, the process obsessive type of managers

MySpace for the Proletariat, Facebook for the Uppercrust

“Many of us would like to believe the Internet is a force for unity, but Danah Boyd, a social-media researcher at Microsoft Research New England and a fellow at Harvard Law School’s Berkman Center for Internet and Society, thinks we’re

MySpace for the Proletariat, Facebook for the Uppercrust

“Many of us would like to believe the Internet is a force for unity, but Danah Boyd, a social-media researcher at Microsoft Research New England and a fellow at Harvard Law School’s Berkman Center for Internet and Society, thinks we’re

The Social Life of Brands: Segregation

The social life of brands, specimen #1. When social differentiation turns into segregation. A joke with an un-funny aftertaste. Found in Haynspark, Hamburg.

The Social Life of Brands: Segregation

The social life of brands, specimen #1. When social differentiation turns into segregation. A joke with an un-funny aftertaste. Found in Haynspark, Hamburg.

No brainscan please

The ignored social side of brands

Marketing research today is totally obsessed with the individual. And things don’t get any better with trends like neuro-marketing that promises even deeper and more hard-fact based dives into consumer’s psychology. What we forget is that many, and not only

No brainscan please

The ignored social side of brands

Marketing research today is totally obsessed with the individual. And things don’t get any better with trends like neuro-marketing that promises even deeper and more hard-fact based dives into consumer’s psychology. What we forget is that many, and not only