Posts Tagged: newbrands

Magenta player

Yes, I Love the New Deutsche Telekom Ad

Shortlink: http://wp.me/pbfMz-deLU8 After pouring a lot of criticism over Deutsche Telekom here, I now have the opportunity to praise. I love this brilliant ad: This is simply the best campaign you can run for a telco, here and now. You

Magenta player

Yes, I Love the New Deutsche Telekom Ad

Shortlink: http://wp.me/pbfMz-deLU8 After pouring a lot of criticism over Deutsche Telekom here, I now have the opportunity to praise. I love this brilliant ad: This is simply the best campaign you can run for a telco, here and now. You

The Case for Brand Socialism

The term seems to go back to Reg Lascaris, founding partner of TBWA\Hunt\Lascaris\SouthAfrica. However, since the link to his original 2006 blog post is no longer active, I can only tell by second-hand quotes from Dave Duarte and Mike Davison

The Case for Brand Socialism

The term seems to go back to Reg Lascaris, founding partner of TBWA\Hunt\Lascaris\SouthAfrica. However, since the link to his original 2006 blog post is no longer active, I can only tell by second-hand quotes from Dave Duarte and Mike Davison

Who are the New Brands?

If you have read my last post about what traits brands need to have to be ready for the network economy, you may have thought: can you give me some examples? Who are those brands that are read for the

Who are the New Brands?

If you have read my last post about what traits brands need to have to be ready for the network economy, you may have thought: can you give me some examples? Who are those brands that are read for the

5+1 Traits of the New Brands

A bright new day is dawning on brands. They will be even more valuable in the future. Brands will be the centers of gravity in our fragmented social landscapes. Monadic individuals will gather around brands in their pursuit of happiness.

5+1 Traits of the New Brands

A bright new day is dawning on brands. They will be even more valuable in the future. Brands will be the centers of gravity in our fragmented social landscapes. Monadic individuals will gather around brands in their pursuit of happiness.