Posts Tagged: neuro-marketing

No brainscan please

The ignored social side of brands

Marketing research today is totally obsessed with the individual. And things don’t get any better with trends like neuro-marketing that promises even deeper and more hard-fact based dives into consumer’s psychology. What we forget is that many, and not only

No brainscan please

The ignored social side of brands

Marketing research today is totally obsessed with the individual. And things don’t get any better with trends like neuro-marketing that promises even deeper and more hard-fact based dives into consumer’s psychology. What we forget is that many, and not only