Category Archives: regular

Mind your own dirt, please, Deutsche Telekom!

Deutsche Telekom has just launched an environmental image campaign (watch TV spot here) that’s debatable in several aspects. Only the smallest slip is the campaign website at http://www.millionen-fangen-an.de. While the site puts Flash to a really beautiful use, a non-Flash

Mind your own dirt, please, Deutsche Telekom!

Deutsche Telekom has just launched an environmental image campaign (watch TV spot here) that’s debatable in several aspects. Only the smallest slip is the campaign website at http://www.millionen-fangen-an.de. While the site puts Flash to a really beautiful use, a non-Flash

Who are the New Brands?

If you have read my last post about what traits brands need to have to be ready for the network economy, you may have thought: can you give me some examples? Who are those brands that are read for the

Who are the New Brands?

If you have read my last post about what traits brands need to have to be ready for the network economy, you may have thought: can you give me some examples? Who are those brands that are read for the

5+1 Traits of the New Brands

A bright new day is dawning on brands. They will be even more valuable in the future. Brands will be the centers of gravity in our fragmented social landscapes. Monadic individuals will gather around brands in their pursuit of happiness.

5+1 Traits of the New Brands

A bright new day is dawning on brands. They will be even more valuable in the future. Brands will be the centers of gravity in our fragmented social landscapes. Monadic individuals will gather around brands in their pursuit of happiness.

In the Facebook Web

The web is slowly recovering from the repercussions to Facebook’s Friendfeed acquisition. I followed comment threads on posts from Friendfeed co-founder Paul Buchheit and many long-time users, among them famous blogger Robert Scoble who didn’t stop recommending the FF service

In the Facebook Web

The web is slowly recovering from the repercussions to Facebook’s Friendfeed acquisition. I followed comment threads on posts from Friendfeed co-founder Paul Buchheit and many long-time users, among them famous blogger Robert Scoble who didn’t stop recommending the FF service

New Rules of Competing for Comsumers’ Trust

If transparency is the new objectivity, as Weinberger says (see post below), what – if anything – does it mean for brands? Trust is the only capital of brands. Does Ariel get the stains out? Will Diesel jeans make me

New Rules of Competing for Comsumers’ Trust

If transparency is the new objectivity, as Weinberger says (see post below), what – if anything – does it mean for brands? Trust is the only capital of brands. Does Ariel get the stains out? Will Diesel jeans make me

MySpace for the Proletariat, Facebook for the Uppercrust

“Many of us would like to believe the Internet is a force for unity, but Danah Boyd, a social-media researcher at Microsoft Research New England and a fellow at Harvard Law School’s Berkman Center for Internet and Society, thinks we’re

MySpace for the Proletariat, Facebook for the Uppercrust

“Many of us would like to believe the Internet is a force for unity, but Danah Boyd, a social-media researcher at Microsoft Research New England and a fellow at Harvard Law School’s Berkman Center for Internet and Society, thinks we’re

No brainscan please

The ignored social side of brands

Marketing research today is totally obsessed with the individual. And things don’t get any better with trends like neuro-marketing that promises even deeper and more hard-fact based dives into consumer’s psychology. What we forget is that many, and not only

No brainscan please

The ignored social side of brands

Marketing research today is totally obsessed with the individual. And things don’t get any better with trends like neuro-marketing that promises even deeper and more hard-fact based dives into consumer’s psychology. What we forget is that many, and not only