Category Archives: Marketing

BRAND LANGUAGE: Of Brands, Zombies, And Ventriloquists

Ventriloquists have a funny job. They give inanimate objects a voice like they were human beings. The art of the ventriloquist is to speak without letting it show, keeping their lips tight. As a consequence, hand puppets usually have these

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BRAND LANGUAGE: Of Brands, Zombies, And Ventriloquists

Ventriloquists have a funny job. They give inanimate objects a voice like they were human beings. The art of the ventriloquist is to speak without letting it show, keeping their lips tight. As a consequence, hand puppets usually have these

Featured / Leave a comment

MARKETING AND RELIGION: Catholic Consumption and Sin Management

I a recent conversation with a client we stumbled over an interesting insight. His business is still quite weak across Europe – with the exception of a few markets which seem to have nothing else in common than being predominantly

MARKETING AND RELIGION: Catholic Consumption and Sin Management

I a recent conversation with a client we stumbled over an interesting insight. His business is still quite weak across Europe – with the exception of a few markets which seem to have nothing else in common than being predominantly

My self portrait with pencil

What starts me blogging more

I haven’t been blogging very frequently in the past, and only longer pieces which were mostly written in a local software. One of the reasons for that was my discomfort with the WordPress editor, particularly the pains of linking and

My self portrait with pencil

What starts me blogging more

I haven’t been blogging very frequently in the past, and only longer pieces which were mostly written in a local software. One of the reasons for that was my discomfort with the WordPress editor, particularly the pains of linking and

Deflating the Neuromarketing Craze

[Shortlink: http://wp.me/pbfMz-deLXX%5D I have never made a secret of my dislike of so-called neuro-marketing. My main argument is that it perpetuates a kind of misbehavior on the side of marketers that dates back to the days of the “Hidden Persuaders”

Deflating the Neuromarketing Craze

[Shortlink: http://wp.me/pbfMz-deLXX%5D I have never made a secret of my dislike of so-called neuro-marketing. My main argument is that it perpetuates a kind of misbehavior on the side of marketers that dates back to the days of the “Hidden Persuaders”

Design Against Vandalism (dt/en)

“Design ist eine unsichtbare Kraft, die auf uns alle einwirkt.” Schönheit schreckt Vandalismus ab. Diese Erfahrung schildert der “Stadtmöblierer” Hans Wall in einem Interview in der heutigen Süddeutschen Zeitung. Anlass des Gesprächs ist die Veröffentlichung der Autobiographie des 67-Jährigen unter

Design Against Vandalism (dt/en)

“Design ist eine unsichtbare Kraft, die auf uns alle einwirkt.” Schönheit schreckt Vandalismus ab. Diese Erfahrung schildert der “Stadtmöblierer” Hans Wall in einem Interview in der heutigen Süddeutschen Zeitung. Anlass des Gesprächs ist die Veröffentlichung der Autobiographie des 67-Jährigen unter

The Case for Brand Socialism

The term seems to go back to Reg Lascaris, founding partner of TBWA\Hunt\Lascaris\SouthAfrica. However, since the link to his original 2006 blog post is no longer active, I can only tell by second-hand quotes from Dave Duarte and Mike Davison

The Case for Brand Socialism

The term seems to go back to Reg Lascaris, founding partner of TBWA\Hunt\Lascaris\SouthAfrica. However, since the link to his original 2006 blog post is no longer active, I can only tell by second-hand quotes from Dave Duarte and Mike Davison