Category Archives: Theory

Media Literacy?

What is Media Literacy?

I’ve recently decided to volunteer on a media literacy work group in my daughters school. My daughter is eight, so we’re talking elementary level obviously. My main reason to join the group is to force myself to think about what

Media Literacy?

What is Media Literacy?

I’ve recently decided to volunteer on a media literacy work group in my daughters school. My daughter is eight, so we’re talking elementary level obviously. My main reason to join the group is to force myself to think about what

Marshall McLuhan

Strategies against information indigestion (1)

I’m currently collecting material for a piece about strategies to cope with the availability and abundance of information. In the course of the research, I came across this remarkable piece of advice from Marshall McLuhan, following a post and link

Marshall McLuhan

Strategies against information indigestion (1)

I’m currently collecting material for a piece about strategies to cope with the availability and abundance of information. In the course of the research, I came across this remarkable piece of advice from Marshall McLuhan, following a post and link

Deflating the Neuromarketing Craze

[Shortlink: http://wp.me/pbfMz-deLXX%5D I have never made a secret of my dislike of so-called neuro-marketing. My main argument is that it perpetuates a kind of misbehavior on the side of marketers that dates back to the days of the “Hidden Persuaders”

Deflating the Neuromarketing Craze

[Shortlink: http://wp.me/pbfMz-deLXX%5D I have never made a secret of my dislike of so-called neuro-marketing. My main argument is that it perpetuates a kind of misbehavior on the side of marketers that dates back to the days of the “Hidden Persuaders”

tourism stimulation Mexico

Notice to Governments Worldwide: There’s a Black Hole in Your Tourism Stimulation Budgets

(Shortlink: http://wp.me/pbfMz-deLUz) When I look at all those ads promoting countries as touristic destinations I can only wonder whether treasury inspectors ever look at the stuff funded with hard earned taxpayers money. In posters, magazine ads, even TV spots they

tourism stimulation Mexico

Notice to Governments Worldwide: There’s a Black Hole in Your Tourism Stimulation Budgets

(Shortlink: http://wp.me/pbfMz-deLUz) When I look at all those ads promoting countries as touristic destinations I can only wonder whether treasury inspectors ever look at the stuff funded with hard earned taxpayers money. In posters, magazine ads, even TV spots they

Navigating Luxury Brands through the Crisis

(Shortlink: http://wp.me/pbfMz-deLUm) For luxury brands, the current crisis is different and more threatening than previous ones. And different strategies are called for this time. The prize, as always, is to come out stronger at the end of the tunnel. The

Navigating Luxury Brands through the Crisis

(Shortlink: http://wp.me/pbfMz-deLUm) For luxury brands, the current crisis is different and more threatening than previous ones. And different strategies are called for this time. The prize, as always, is to come out stronger at the end of the tunnel. The

6 “Old” Business Books that Don’t Belong in the Pulp Mill (Xmas Special)

Business Books make great gifts for partners, clients and acquaintances you’re not familiar enough with to know their personal interests. (Plus, if you order early, you can make yourself smarter before you give them away – just refrain from earmarking

6 “Old” Business Books that Don’t Belong in the Pulp Mill (Xmas Special)

Business Books make great gifts for partners, clients and acquaintances you’re not familiar enough with to know their personal interests. (Plus, if you order early, you can make yourself smarter before you give them away – just refrain from earmarking

The Case for Brand Socialism

The term seems to go back to Reg Lascaris, founding partner of TBWA\Hunt\Lascaris\SouthAfrica. However, since the link to his original 2006 blog post is no longer active, I can only tell by second-hand quotes from Dave Duarte and Mike Davison

The Case for Brand Socialism

The term seems to go back to Reg Lascaris, founding partner of TBWA\Hunt\Lascaris\SouthAfrica. However, since the link to his original 2006 blog post is no longer active, I can only tell by second-hand quotes from Dave Duarte and Mike Davison