Category Archives: Case

Iceberg Watch: Bang & Olufsen

I remember B&O as the iconic brand of audio equipment in my youth in the 1970’s and 80’s. Too young for Braun which was the style leader in my parents’ generation, B&O represented not so much the gold standard for

Iceberg Watch: Bang & Olufsen

I remember B&O as the iconic brand of audio equipment in my youth in the 1970’s and 80’s. Too young for Braun which was the style leader in my parents’ generation, B&O represented not so much the gold standard for

Wilkinson Sword

Iceberg Watch: Wilkinson Sword

Today I want to start a new series of posts looking at existing brands that have strong potential to grow if they can leverage the digital opportunities and transform themselves into social meeting points. I call this column “Iceberg Watch”

Wilkinson Sword

Iceberg Watch: Wilkinson Sword

Today I want to start a new series of posts looking at existing brands that have strong potential to grow if they can leverage the digital opportunities and transform themselves into social meeting points. I call this column “Iceberg Watch”

www.hampsteadtea.com

Brands that Get It: Hampstead Tea

http://www.hampsteadtea.com/ I’m a coffee drinker. But when I spotted these beautiful elegant packs in my bio store, I had to have it. But these guys don’t just get it when it comes to design. They’re also quite good at social networking.

www.hampsteadtea.com

Brands that Get It: Hampstead Tea

http://www.hampsteadtea.com/ I’m a coffee drinker. But when I spotted these beautiful elegant packs in my bio store, I had to have it. But these guys don’t just get it when it comes to design. They’re also quite good at social networking.

News Again from Deutsche Telekom’s Service Hell

I got a lot of don’t-be-so-negative responses on my criticism (and more here) of the Deutsche Telekom’s sustainability campaign (watch the spot here). Not here in my blog but on the phone and in e-mails, most of it from former

News Again from Deutsche Telekom’s Service Hell

I got a lot of don’t-be-so-negative responses on my criticism (and more here) of the Deutsche Telekom’s sustainability campaign (watch the spot here). Not here in my blog but on the phone and in e-mails, most of it from former

Even More Reasons for a Deutsche Telekom Customer Service Campaign

After I criticized the Deutsche Telekom recently here for their new sustainability campaign because I felt a customer service campaign would be more in the interest of their patrons – and therefore of their brand -, I received a call

Even More Reasons for a Deutsche Telekom Customer Service Campaign

After I criticized the Deutsche Telekom recently here for their new sustainability campaign because I felt a customer service campaign would be more in the interest of their patrons – and therefore of their brand -, I received a call