Category Archives: Brand

Post about brands

BRAND LANGUAGE: Of Brands, Zombies, And Ventriloquists

Ventriloquists have a funny job. They give inanimate objects a voice like they were human beings. The art of the ventriloquist is to speak without letting it show, keeping their lips tight. As a consequence, hand puppets usually have these

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BRAND LANGUAGE: Of Brands, Zombies, And Ventriloquists

Ventriloquists have a funny job. They give inanimate objects a voice like they were human beings. The art of the ventriloquist is to speak without letting it show, keeping their lips tight. As a consequence, hand puppets usually have these

Featured / Leave a comment
Media Literacy?

What is Media Literacy?

I’ve recently decided to volunteer on a media literacy work group in my daughters school. My daughter is eight, so we’re talking elementary level obviously. My main reason to join the group is to force myself to think about what

Media Literacy?

What is Media Literacy?

I’ve recently decided to volunteer on a media literacy work group in my daughters school. My daughter is eight, so we’re talking elementary level obviously. My main reason to join the group is to force myself to think about what

Marshall McLuhan

Strategies against information indigestion (1)

I’m currently collecting material for a piece about strategies to cope with the availability and abundance of information. In the course of the research, I came across this remarkable piece of advice from Marshall McLuhan, following a post and link

Marshall McLuhan

Strategies against information indigestion (1)

I’m currently collecting material for a piece about strategies to cope with the availability and abundance of information. In the course of the research, I came across this remarkable piece of advice from Marshall McLuhan, following a post and link

Deflating the Neuromarketing Craze

[Shortlink: http://wp.me/pbfMz-deLXX%5D I have never made a secret of my dislike of so-called neuro-marketing. My main argument is that it perpetuates a kind of misbehavior on the side of marketers that dates back to the days of the “Hidden Persuaders”

Deflating the Neuromarketing Craze

[Shortlink: http://wp.me/pbfMz-deLXX%5D I have never made a secret of my dislike of so-called neuro-marketing. My main argument is that it perpetuates a kind of misbehavior on the side of marketers that dates back to the days of the “Hidden Persuaders”

Iceberg Watch: Bang & Olufsen

I remember B&O as the iconic brand of audio equipment in my youth in the 1970’s and 80’s. Too young for Braun which was the style leader in my parents’ generation, B&O represented not so much the gold standard for

Iceberg Watch: Bang & Olufsen

I remember B&O as the iconic brand of audio equipment in my youth in the 1970’s and 80’s. Too young for Braun which was the style leader in my parents’ generation, B&O represented not so much the gold standard for

Wilkinson Sword

Iceberg Watch: Wilkinson Sword

Today I want to start a new series of posts looking at existing brands that have strong potential to grow if they can leverage the digital opportunities and transform themselves into social meeting points. I call this column “Iceberg Watch”

Wilkinson Sword

Iceberg Watch: Wilkinson Sword

Today I want to start a new series of posts looking at existing brands that have strong potential to grow if they can leverage the digital opportunities and transform themselves into social meeting points. I call this column “Iceberg Watch”

How Brands and Marketing Have to Adapt to this New Worldwide Real Time “Word of Mouth”

There was an interesting discussion at LeWeb09 conference about brands on the social web. On the panel hosted by Chris Brogan were Richard Binghammer from Dell, Steve Rubel from Edelman Digital, Seth Sternberg from Meebo, Matthias Lüfkens from the World

How Brands and Marketing Have to Adapt to this New Worldwide Real Time “Word of Mouth”

There was an interesting discussion at LeWeb09 conference about brands on the social web. On the panel hosted by Chris Brogan were Richard Binghammer from Dell, Steve Rubel from Edelman Digital, Seth Sternberg from Meebo, Matthias Lüfkens from the World