Category Archives: Advertising

BRAND LANGUAGE: Of Brands, Zombies, And Ventriloquists

Ventriloquists have a funny job. They give inanimate objects a voice like they were human beings. The art of the ventriloquist is to speak without letting it show, keeping their lips tight. As a consequence, hand puppets usually have these

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BRAND LANGUAGE: Of Brands, Zombies, And Ventriloquists

Ventriloquists have a funny job. They give inanimate objects a voice like they were human beings. The art of the ventriloquist is to speak without letting it show, keeping their lips tight. As a consequence, hand puppets usually have these

Featured / Leave a comment

MARKETING AND RELIGION: Catholic Consumption and Sin Management

I a recent conversation with a client we stumbled over an interesting insight. His business is still quite weak across Europe – with the exception of a few markets which seem to have nothing else in common than being predominantly

MARKETING AND RELIGION: Catholic Consumption and Sin Management

I a recent conversation with a client we stumbled over an interesting insight. His business is still quite weak across Europe – with the exception of a few markets which seem to have nothing else in common than being predominantly

Magenta player

Yes, I Love the New Deutsche Telekom Ad

Shortlink: http://wp.me/pbfMz-deLU8 After pouring a lot of criticism over Deutsche Telekom here, I now have the opportunity to praise. I love this brilliant ad: This is simply the best campaign you can run for a telco, here and now. You

Magenta player

Yes, I Love the New Deutsche Telekom Ad

Shortlink: http://wp.me/pbfMz-deLU8 After pouring a lot of criticism over Deutsche Telekom here, I now have the opportunity to praise. I love this brilliant ad: This is simply the best campaign you can run for a telco, here and now. You

News Again from Deutsche Telekom’s Service Hell

I got a lot of don’t-be-so-negative responses on my criticism (and more here) of the Deutsche Telekom’s sustainability campaign (watch the spot here). Not here in my blog but on the phone and in e-mails, most of it from former

News Again from Deutsche Telekom’s Service Hell

I got a lot of don’t-be-so-negative responses on my criticism (and more here) of the Deutsche Telekom’s sustainability campaign (watch the spot here). Not here in my blog but on the phone and in e-mails, most of it from former

Newspaper Dinosaur’s Innovation Dilemma?

With its “Innovation Portfolio”, the NYTimes.com offers impressive features to enrich the news experience but stays strictly within the old paradigm.

Newspaper Dinosaur’s Innovation Dilemma?

With its “Innovation Portfolio”, the NYTimes.com offers impressive features to enrich the news experience but stays strictly within the old paradigm.

To Hell with Flash!

Flash is the antithesis of all achievements of the web: transparency, dialogue, participation. A dinosaur of the internet-as-medium metaphor. And therefore, a dead man walking. The last proof I needed came with the new Deutsche Telekom sustainability campaign website (I

To Hell with Flash!

Flash is the antithesis of all achievements of the web: transparency, dialogue, participation. A dinosaur of the internet-as-medium metaphor. And therefore, a dead man walking. The last proof I needed came with the new Deutsche Telekom sustainability campaign website (I

Agenturen, erneuert euch!

Während Jean-Remy von Matt sich im aktuellen SPIEGEL (Nr. 18/27.4.09) darüber beklagt, dass die Unternehmen in der Krise nicht die Ressourcen der Kreativität nutzen, die in ihren Agenturen schlummern und, statt die „Kreativen zu befreien“, mehr denn je „keine Experimente!“

Agenturen, erneuert euch!

Während Jean-Remy von Matt sich im aktuellen SPIEGEL (Nr. 18/27.4.09) darüber beklagt, dass die Unternehmen in der Krise nicht die Ressourcen der Kreativität nutzen, die in ihren Agenturen schlummern und, statt die „Kreativen zu befreien“, mehr denn je „keine Experimente!“