How Brands and Marketing Have to Adapt to this New Worldwide Real Time “Word of Mouth”


There was an interesting discussion at LeWeb09 conference about brands on the social web. On the panel hosted by Chris Brogan were Richard Binghammer from Dell, Steve Rubel from Edelman Digital, Seth Sternberg from Meebo, Matthias Lüfkens from the World Economic Forum and Brian Solis from FutureWorks. Unfortunately I can’t embed the video, so watch it here at Ustream.

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