Bill Gates touts Creative Capitalism as the solution to our social and environmental challenges. Benevolent entrepreneurs can achieve much more than governments, when applying their economic inventiveness to the problems our societies are facing.
Uwe Lucas is the founder of Lokomotive Hamburg and writes here about the social life of brands.
Find everything about Uwe in his Google profile by clicking on his image.
Brands in Communities, Networks, Society
Lokomotive is a Hamburg based branding agency dedicated to the social dimension of branding and marketing. Lokomotive Breath is our blog where we write about the social life of brands and loosely connected topics.