Transparency is the New Objectivity
David Weinberger’s soon-to-be seminal post about how the internet changes the way we understand and interact with the world fundamentally.
Too theoretical? We see the very practical impact of that change in almost every domain of life, from President Obama’s speeches and Vodafone’s campaign debacle in Germany to our habits of disclosing private background information on- and offline.
Relevant for brands? How could it not!
Author
Uwe Lucas is the founder of Lokomotive Hamburg and writes here about the social life of brands.
Find everything about Uwe in his Google profile by clicking on his image.
